We were delighted to welcome Chopard as our headline partner and Official Jeweller for the inaugural Jersey Style Awards 2017.
Chopard is one of the last family-run watchmaking and jewellery companies in the world. With its passion for excellence and more than 150 years of creative constancy, the Chopard look was nurtured over time by the family of innovative creatives. The Chopard style signature was as multi-facetted as the men and women it won over: deliberately round watches reflected the sensual curves and vivid colours of the 1970s; while broad cuff-watches in onyx, malachite, coral and turquoise combined daring shapes and beautiful gemstones. In 1972-74, women readily adopted the Jeans watch and its famous denim strap. A fresh breeze was beginning to blow through the world of jewellery watches.
Since the Happy Diamonds, the history of Chopard has been punctuated by iconic collections that have made their mark on the development of both watchmaking and jewellery. From their success in the masculine mode with their Saint Moritz sports, free roaming diamonds to the Happy Sport collection and Happy Spirit to Haute Joaillerie.
The brand supports an array of global events from the Millie Miglia where Chopard is the event sponsor to the Grand Prix de Monaco Historique, considered as one of the most beautiful classic car races in the world. United through their commitment to a constant quest for performance and excellence, Chopard teamed up with Porsche Motorsport which seemed a natural partnership, given their common ground in their passion for racing. In 2014 Chopard signed a partnership for the big Porsche comeback to the world of endurance racing. Chopard became Official Timekeeper of the Porsche Motorsport team. This prestigious partnership, entirely in tune with the spirit of the Superfast watch collection, is a natural extension of Chopard's historical involvement in the field of motorsports. It was crowned with success in 2015 when Porsche Motorsport clocked up its 17th World Endurance Championship (WEC) manufacturers title.
The Jersey Style Awards were honoured and delighted to have a partner with the same common goals. To showcase excellence, innovation and artistic endeavours.
The iconic Chopard collection turned 40 last year! In tune with their multiple transformations, Happy Diamonds - a unique concept in the jewellery and watchmaking field - have provided fascinating expressions through the years, forging an authentic legend in the process.
They have the innate grace of true free spirits. Since 1976 when Happy Diamonds danced their very first steps at Chopard, they have become true icons, an instantly recognisable signature. They display their joyful light-hearted charm through jewellery and timepiece collections that provide a stage for their airy performance. Unique and connected, ever moving yet timeless, precious and bold: they embody a distinctively Chopard lifestyle.
In 1998, Chopard became an official partner of the Cannes International Film Festival. The glamorous watch and jewellery company made its contribution to this cultural event by redesigning the Palme d'Or. Chopard also supports the film industry in Cannes with the Chopard Trophy awarded to talented young actors.
Louis-Ulysse Chopard, the founder of Chopard, would doubtless be delighted to see how his company has evolved. The same spirit, nurtured by a dedication to fine hand craftsmanship and daring technical developments, continues to pervade the Maison that celebrated its 150th anniversary in 2010.
From the founding family to that of Karl Scheufele which took it over in 1963, Chopard continues to be governed by its enduring principles, including a taste for excellence, the pursuit of quality, creativity, innovation, independence, and fundamental human respect.
Under the impetus of Karl Scheufele, Chopard's design and distribution strategy was established in the 1970s and subsequently amplified by his children, Karl-Friedrich and Caroline. Karin and Karl Scheufele continue to chair the group, while Karl-Friedrich and Caroline have been appointed co-presidents.
Karl-Friedrich, a trained goldsmith and watchmaker, is responsible for the men's watch division, Chopard Manufacture in Fleurier and its related developments, as well as handling the technological and commercial aspects of the company.
Caroline, who is fascinated by precious stones and a trained gemmologist, is in charge of design, Haute Joaillerie, boutique organisation and management, along with fragrances and accessories.
Entirely hand-crafted and decorated by expert artisans, L.U.C watches are chronometer-certified by the COSC (apart from the L.U.C XP which has no seconds hand) and many of them also bear the prestigious Poinçon de Genève quality hallmark. Three models have earned the Fleurier Quality Foundation certification.
The entire production process of a L.U.C watch, conducted in Meyrin and at Chopard Manufacture in Fleurier, is punctuated by a number of stringent controls.
Thanks to these creations combining classic designs and astonishing innovations, Chopard has firmly established itself in the demanding world of Haute Horlogerie.
The Red Carpet Collection unveiled each year at the Cannes Film Festival provides Chopard with a reoccurring opportunity to push beyond the limits of its haute joaillerie while expressing cherished values. Worn by world-renowned actresses on the famous steps of the Palais des Festivals, "Red Carpet" pieces draw as much from the exceptional creativity of the Swiss-based Maison as on its expertise in the field of High Jewellery. Several Green Carpet creations gracing this collection feature stunning emeralds from Zambia and illustrate Chopard's firmly rooted determination to combine ethics with aesthetics.
Since 1998, Chopard has served as Official Partner of the Cannes Film Festival - twenty years of passionately showcasing the quintessence of glamour. The Red Carpet collection resulting from this special partnership was introduced in 2007 to mark the 60th anniversary of the festival. Intended to adorn stars for their red carpet appearances, the creations stem from the imagination of Chopard Co-President and Creative Director, Caroline Scheufele. They take shape through a fascinating synergy between the various talents exercised within the Maison. Ancestral skills, cutting-edge techniques and well-documented research meet and mingle in attaining impressive heights of perfection and creativity.
Chopard and Porsche share the same passion for precision and high performance. The Porsche Motorsport team's comeback at the FIA World Endurance championship in 2014 with its new car, the 919 Porsche Hybrid. The Superfast collection of timepieces perfectly embodies the Porsche Motorsport team's desire to win. Inspired by the competing cars and Porsche's identity, the Superfast watches by Chopard are a modern tribute to the thrill of racing. Even as the official timekeeper, during each race of the FIA World Endurance Championship Chopard will be rooting for the Porsche Motorsport team.
The 2016 collection sets the stage for flowing, supple, open worked designs based on rounded shapes. Evoking veils or lacework that gently caress the skin, it pays tribute to the graceful, voluptuous charm of women and highlights their feminine beauty. The necklace, the ultimate adornment that accentuates the delicate lines of a décolletage and the silky softness of the skin whether it is draped with a spectacular necklace with matching earrings featuring a merry dance of daffodil yellow and white pear-cut and brilliant-cut diamonds or a delightful choker with slender diamond-set scrolling motifs.