Who would have thought an island as small as Jersey could boast so much history and heritage, Jersey should not be underestimated especially not based on its size. Jersey is a story we should all be talking about, the jewel of the British Isles is bursting with history and heritage, which should be celebrated.
That is the job of the inaugural Jersey Style Awards, to showcase exactly what the island has to offer and to tell the island story. From the islands link to the elegant and artistic beauty that was Joan Crawford, a true style icon and dictator of trends, whose father hailed from St.Helier, to Coco Chanel's revolutionary use of the traditional sailors fabric that was 'jersey'. Introducing the fabric as part of her womenswear collection around WW1 changed the landscape for the 'jersey' fabric for all international designers. The House of Chanel even created a fragrance called 'Jersey', named as a reference to the designers love of the jersey fabric.
As a small island, Jersey punches above its weight in curating its impressive cultural heritage. The awards will showcase just how rich, inspiring, and innovative the contemporary tastemakers on the islands are today.